Want to use 360 Degree Photo and Video?
Have you considered using 360 degree photos or videos for your business? What about having some numbers to back up what these photos can do for you?
There is a nice write up over at Forbes on the current state of 360 Degree Photo and Video, with a list of suggestions and tips for the markets that this is good for.
The points that I want to touch on are the last three “From the Forbes page”
6. Optimize Local Business Pages
Using 360-degree photography is a great marketing tool for optimizing your local business pages and getting a better online presence. Besides adding basic profile information, such as your company address and website, you can get even more creative with your business profiles. By implementing this tool to these pages, potential customers will get a great preview of what your business is about. – Solomon Thimothy, OneIMS
7. Prepare For Tomorrow’s Consumer Expectations
Today, 360-degree photos and videos are very helpful in industries such as the auto industry or real estate where visualizing the product is essential. As VR continues to grow, 360-degree photos and videos will likely become a standard. The consumers’ expectations will likely adjust to needing to learn more about the overall “360-degree” experience of the restaurant for example, not just a picture of the dish. – Ahmad Kareh, Twistlab Marketing
8. Build An Immersive Experience
360-degree photography allows you to take photos that place the person exactly where you want them to be to experience a space. Whether it’s for event space, views from resorts or hotels, real estate, data centers or simply scenery, it’s a great way to immerse individuals and entice them to physically want to be there themselves. – Ilissa Miller, IMiller Public Relations
What about having some hard numbers for how the photos are really doing?
From what I have seen, this is really working well to optimise the local business pages, just recently I received this from Google, this is something new that Google has started sending me to track, but take a look at these photos from a local bakery and how well these are doing in Google Search and Google Maps.
Could 4,000 views or 7,000+ views help your small business?