These photos prove exactly how much photos matter.
Photos prove exactly what a good high quality, a professional photographer can do, go to the link and take a look, go ahead I’ll wait here.
Look at the photos in this link, can you see the difference the photographer made to the homes first impression?
Which home would you prefer to purchase? Which home’s photos would start a bidding war?
What about that exterior photo that is listed first in the online directories?
Does it make the home feel like the builder had a crooked plumb bob, see how the top is narrower than the bottom in a cell phone pic?
(BTW – it’s called convergence and most all lenses do this)
What goes into ‘quality’ real estate photography?
Photos prove exactly how much a quality photo could improve your sales, I wish I could give an exact number, but let’s estimate low, say 4%, what would 4% more at the end of the year look like? 4 percent more at each closing? but what if just one or two of those really nice homes had a bidding war and that one, well it jumped to 18% over asking price? what would a few of those look like at the end of the year?
I could bore you to death with all of the ‘professional gear’ that it takes to create a quality photo these days, long gone are the days of having the photographer shoot the photos and let the photo lab (remember those?) fix your mistakes, now the photographer is also the ‘lab’ in a world that believes gold plated photos come right out of the pricey expensive cameras (lenses, carbon fiber tripods, studio lighting) we use, that we just press a button? I wish someone would tell me where that button is really at? When the reality is that the more expensive the camera gets the less it does for you, (the less that we want it to do for us) it’s more like comparing the typical Honda minivan vs a manual shift 18 wheeler semi, with two trailers hauling a load of fresh cut hay.
It starts with professional gear, but it does not end with it
On top of that just to keep up with technology this year alone I have spent over 6k in gear and the year is not even half over yet.
The more expensive the camera the less it does, and that is a great thing, no auto PHOTO anything, ALL MANUAL, but it does take more effort to get it right in camera, there is less room for mistakes.
Read the article I linked to above and ask yourself how much exactly a good photo matters, if you purchased that exact camera could you then edit the photos in Photoshop to get the same effect? what about needing all of the photos to look similar? what about terms like layers, mode blending, color profiles, color temperatures? Which homes photo would help lead you into purchasing it?
I can hear the buts now, for instance this one, But what if the home does not look “showroom” quality, we have all seen those homes that are less than ideal, to be nice, the current homeowners are in over their heads and the house looks like dirt and they need help and want out fast, for those homes, the ideal buyer changes to the person or group who can fix it up and make it into a model home, how do you find those people? Well for starters you need to give them a better sense of the size of the room, the condition of the home, this is where a cell phone photo is going to really hurt you in trying to sell the home, that person needs to see that a new piece of sheetrock here and some trim there, with new flooring and paint and this could really be a great home. Help them help you.
Would you know the best place to stand to get the walls exactly vertical, What is the best camera height in the kitchen vs a bedroom? Where is the worst place and height? What does stretching the photo in photoshop do to the sharpness of the photo vs getting the lines straight in camera? Do you know that it really, really matters to the value of the home how those photos look, a great photo will increase the initial bid! What about using studio lighting to help the photo look like it does to your eyes?
A quality photo will change what the first bid is, it will change how bad they want that home.
These are some of the things that I get to worry about, to discuss, and practice with, sure cell phone cameras are getting a little better with each generation, but better cameras than cell phones existed before we even had film to take photos with,
Don’t leave money on the table by selling any home with crappy cell phone pics.
Over 90% of home buyers starting their home search, are started by looking online, at those photos that you might not think matter that much.